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Revenue Architecture Diagnostic

You Don't Need More Customers.
You Need Better
Revenue Architecture
For Business Growth.

What each score means

Use this same scale for Reach, Purchase and Multiply:

Score
Simple Heading
Simple Heading
0–39%
Accidental
This area depends mainly on chance, individual effort or customer initiative
40–59%
Developing
Some useful practices exist, but they are not applied consistently
60–79%
Designed
A clear and repeatable approach is operating
80–100%
Compounding
This area is deliberate, consistent and continually improved

How to read your results

Your three scores show how deliberately your business has developed each part of its Revenue Architecture.

1. Find your lowest score

Your lowest score is your starting point.

It represents the part of the customer journey where your business currently has the weakest structure.

  • If Reach is lowest, begin by strengthening why customers choose you.
  • If Purchase is lowest, begin by improving how customers buy the complete solution.
  • If Multiply is lowest, begin by creating stronger reasons for customers to return, renew or continue.

Your lowest score does not mean the business is failing. It shows where your next improvement is likely to be most useful.

2. Find your highest score

Your highest score is your current strength.

This is the part of your Revenue Architecture that is most developed. Protect it and use it to support the other two levers.

A high score does not mean the work is finished. It means this lever is currently more deliberately designed than the others.

3. Look at the distance between the scores

The difference between your highest and lowest scores shows how balanced your Revenue Architecture is.