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MARKETER

STRATEGIST

ACCOUNTANT

MELVIN NG

WHY ME

With over 15 years of experience in digital marketing, I have a wealth of experience and skillsets that will benefit any company.

Although I am equally adept at running Google Ads and FB Ads campaign myself, setting up websites, etc, what’s more important is my ability to strategise marketing campaigns based on individual company’s goals and objectives.

My unique ability to strategise and optimise marketing campaigns for businesses comes from my background of being an accountant (ROI matters!), years of experience in copywriting (salesmanship in print!), and most important of all, the understanding of human psychology and behaviour when it comes to online traffic.

If you believe that my unique skillset can benefit your organisation or your clients’ organisation, then let’s talk.

SKILLSET:

  • Traffic Generation (Google Ads, FB Ads, SEO)
  • Conversion Optimisation (ROI Centric)
  • Email Marketing
  • Copywriting
  • Funnel Hacking (For Lead Gen and Maximising Value Per Customer)
  • Direct Response Marketing
  • Digital Marketing Strategist

EXPERIENCE:

  • 15 Years In Digital Marketing
  • 6 Years In Accounting & Finance

QUALIFICATION

  • I learned Direct Response Marketing & Digital Marketing from the best, from gurus all over the world including USA, Australia, Europe, etc. In total I have spent at least RM100k on various online courses. over the years.
  • Professional Accounting Qualification (ACCA) since 1997
  • Malaysian Institute Of Accountant (MIA) member since 2001

ACHIEVEMENTS

TRAFFIC GENERATION | CONVERSION OPTIMISATION | EMAIL MARKETING

AFFILIATE MARKETING

I first started Google Ads (Google Adwords) for Affiliate Marketing. This is a screenshot of one of my old Google Adwords (no longer active) account that was used to promote affiliate programs ranging from digital to physical products..

TRAFFIC GENERATION | CONVERSION OPTIMISATION | STRATEGY OPTIMISATION

ADWORDS – ADSENSE ARBITRAGE

My next Google Ads project was using it to send traffic to content sites using the Arbitrage model. On the left is a screenshot of Monthly Adsense revenue, with traffic coming purely from Google Adwords. Spent over RM1 million in Google Ads and generated almost RM1.5 million in Adsense.

LEAD GEN | CONVERSION OPTIMISATION | SOCIAL MEDIA STRATEGY

MEDICAL NICHE

This Google Ads campaign is for a health niche, where we generate leads (patients) for a surgeon. Each sale (surgery) is worth around RM30,000. Over a period of 1.5 years, generated >400 leads. Total revenue generated from this campaign > RM1.5 million. Campaign is still ongoing.

LEAD GEN | CONVERSION OPTIMISATION

SIGNAGE NICHE

This campaign is for a signage company. This Google Ads campaign gets an average CTR of over 8%. Spent over RM100k and generated sales > RM2 million. Campaign is ongoing.

LEAD GEN | CONVERSION OPTIMISATION

INDUSTRIAL NICHE

This is a new campaign for a company in the industrial product supply & service business. This Google Ads campaign gets an average CTR of between 5-9%. Campaign is ongoing, and still working with him on improving landing page.

TRAINING | COACHING

Ran multiple workshops over the course of a year, training hundreds of participants on blogging, SEO, affiliate marketing and online marketing.

MANAGEMENT | LEADERSHIP

Manage and led a team of remote employees from USA, India, Pakistan, Philippines and Thailand, each of them with various backgrounds and skills, ranging from writing, SEO and coding. Projects completed includes developing a software, content development, website setup, etc.

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